Service: Brand Design, Digital Design
Team: Awchat & Olsen
2023
Neeman’s is India’s first sustainable footwear and fashion brand. As the brand expanded beyond its original Merino wool shoe line, it needed a refreshed identity that reflected its broader lifestyle vision while staying rooted in its sustainability ethos. The goal was to evolve Neeman’s from a niche eco-footwear label into a contemporary fashion brand for everyday wear.
Rebrand Neeman’s to reflect its transition from footwear to lifestyle.
Develop a flexible identity system adaptable across digital and physical touchpoints.
Create a modern visual language that communicates comfort, sustainability, and simplicity.
Design digital interfaces that feel light, direct, and consumer-focused.
We grounded the new identity in Neeman’s philosophy of comfort made conscious. The visual system uses soft, tactile color palettes inspired by natural materials and minimal, confident typography that signals quiet innovation.
Digital platforms feel transparent and human, with product imagery emphasizing material honesty and movement. The refreshed system bridges sustainability with style, positioning Neeman’s as ethically grounded and contemporary.
